We shaped a mark that moves—with space, time and intent.

Client
Yeşim Kozanlı Architecture
Year
2022
Challenge

Yeşim Kozanlı Mimarlık was already known for its expertise in interior design and hospitality-focused architectural projects.

Over time, however, it became clear that this experience needed to be reflected through a brand identity that was elegant, minimal, and up to date. The studio approached us in search of a transformation—one that could express its innovative outlook through a refined visual language. For a practice that believes design is not just a surface but a statement, it was essential to create a system that felt both simplified and deeply personal.

Goal

We began by defining a brand positioning that captured the studio’s research-driven, adaptive, and imaginative mindset—blended with an empathetic, human-centered approach to design.

From there, we crafted a new logo and typographic system to reflect these values. The color palette and visual language were carefully structured to strike a balance between warmth and professionalism. Tone of voice, messaging, and the full suite of communication tools—from internal documents to digital assets—were all reimagined to align with the renewed identity.

Result

The new brand identity clarified the studio’s aesthetic position, made its value to clients more visible, and redefined its standing within the industry.

Today, Yeşim Kozanlı Mimarlık distinguishes itself not only through the spaces it creates—but through the values it represents. This identity doesn’t just change how the brand looks. It reaffirms how it works.