We began by defining a brand positioning that captured the studio’s research-driven, adaptive, and imaginative mindset—blended with an empathetic, human-centered approach to design.
From there, we crafted a new logo and typographic system to reflect these values. The color palette and visual language were carefully structured to strike a balance between warmth and professionalism. Tone of voice, messaging, and the full suite of communication tools—from internal documents to digital assets—were all reimagined to align with the renewed identity.