A full-spectrum brand system for an event designed to shift perspectives, not just schedules.
Challenge
&NOW wasn’t just another business event—it was a radical rethinking of what a business and technology gathering could look and feel like.
With multiple verticals from HR to Marketing, from Future of Work to Digital Leadership, the event brought together high-level thinkers, disruptive brands, and curious talent under one platform.
The challenge? To create a flexible but unified identity system that could stretch across stages, brochures, signage, digital content, social feeds, wearables—even music festivals—without losing coherence or energy.
Goal
We developed a dynamic visual identity that was designed to breathe, flex, and remain cohesive across a wide variety of formats. Every touchpoint—from name badges and brochures to directional signage, social media graphics, and printed collateral—was treated not as decoration, but as intentional design.
The system allowed each sub-event—leadership summits, CX labs, interactive booths, and tech experience zones—to express its own voice, while still unmistakably belonging to &NOW. Bold typography, layered layouts, vibrant color palettes, and energetic composition made the visual language not only clear and effective, but also impossible to ignore.
Result
The brand came to life not just on screens and print, but in space—in how people moved, connected, discovered, and remembered the experience.
What began as a conference turned into a collective momentum—blending intellect with emotion, structure with spontaneity.
The visual system didn’t just support the event—it amplified its energy, and made its promise visible: this isn’t what’s next, this is what’s no
Turning a business event into a branded, lived experience.
