A mark that speaks elegance—built to scale across every space.
Challenge
Dedeman Collection was preparing to position itself as the upper-upscale tier of the Dedeman brand family.
The identity needed to strike a careful balance: premium but approachable, modern yet timeless. The challenge was not just designing a logo, but establishing a visual language adaptable across multiple hotel formats and architectural conditions.
Goal
We placed emphasis on the initials “DC” turning them into a distinctive monogram that could stand alone with confidence.
The typography and color palette were selected to reflect quiet sophistication, while remaining in harmony with the wider Dedeman brand world. Beyond the logo, we developed a full set of visual identity standards—including applications for canopy signage, exterior wayfinding, and facade branding—tailored to different property scales and typologies.
Result
The result is an identity system that is consistent, elegant, and operationally practical. Whether on a boutique city property or a larger resort, Dedeman Collection now projects a unified presence—subtle in tone, strong in recognition.
Refining heritage into a timeless identity, ready for every destination.
