Flirtation, heartbreak, and pixels: designing a story you can feel.
Challenge
Netflix’s warm and contemporary romantic comedy Kimler Geldi Kimler Geçti is more than a love story—it’s an emotional journey through the lives of urban characters navigating relationships, heartbreak, and new beginnings.
Creating a visual identity for this world required a holistic approach, one that included not only the main title design but also the user interface elements seen throughout the series. Every detail needed to feel like part of the world these characters actually live in.
Goal
Early creative meetings with the production team helped establish the visual tone through carefully developed moodboards.
Based on this foundation, we designed the show’s primary logo, followed by a set of episode icons and supporting elements for Netflix’s UI. We also created interface designs for the digital platforms featured in the story—keeping the visuals both functional and reflective of the lead character’s world, with details that blended seamlessly into the narrative.
Result
The resulting visuals contributed to a warm yet refined look and feel that complemented the overall tone of the series. The logo and on-screen graphics not only enhanced the digital experience but also acted as narrative-supporting elements—subtle, emotional, and fully integrated.
We designed the tone, the touch, and everything in between.
