Youth, longing, and the golden haze of summer—captured in a visual rhythm that feels like music.
Client
Year
Website
Challenge
The second season of Medcezir brought a deeper emotional landscape for its characters, and with it, a need for a more refined and dramatic visual language.
Everything in the story had matured—characters had grown, relationships had shifted. The key art had to reflect this transformation: preserving the original energy of the series while introducing a sense of emotional depth. On the surface, it needed to be bright and appealing—but underneath, something more nuanced had to be felt.
Goal
For the new season’s promotional visuals, we first designed the tone and composition of the shoot. The goal was to capture a youthful spirit, but within a more grounded, emotionally layered visual structure.
The photography sessions took place in a warm, vibrant, and collaborative atmosphere with the cast and crew—an energy that translated directly into the images. The resulting key art embodied the emotional shift from summer to autumn. Paired with a newly developed title treatment and tailored adaptations for multiple platforms, the campaign maintained both visual and emotional coherence across all materials.
Result
A single frame to hold emotion, memory, and time.
The visual identity for the second season successfully captured the tonal evolution of the show and the emotional growth of its characters. The key art became more than a promotional tool—it offered a visual narrative that resonated with the audience. Throughout the campaign, the designs managed to hold Medcezir’s energy and quiet melancholy together in a single frame.