Suspense, identity, and the weight of truth—captured in a single frame.

Client
Ay Yapım, 8.Gün
Year
2018
Challenge

8. Gün tells the story of escape—both physical and psychological—rooted in personal trauma, systemic power, and emotional survival.

With strong female leads and a tone that blends psychological thriller with layered drama, the visual storytelling had to go beyond conventional promotion. What was needed wasn’t just a poster, but a key visual that could hold the emotional tension of the series in one glance.

Goal

We began with an in-depth narrative breakdown: understanding the emotional arcs, the psychological undertones, and the symbolic spaces the characters inhabit.

From there, we directed the photography—shaping lighting, composition, and mood to match the story’s psychological density. The result was a focused key art that visually translated the series’ tension and mystery. We also created title treatment design and a full suite of adaptations for digital and outdoor platforms, ensuring visual consistency across every point of interaction.

Result

The visual identity created for 8. Gün became its signature presence before the first episode aired.

The key art generated early buzz and clearly communicated the show’s tone to potential viewers. Across platforms, the imagery helped position the series as a high-stakes, emotionally complex story—inviting the audience to step into its world before the story even began.