We built more than a book—we gave voice to a growing and grounded global brand.
Services
Client
Year
Website
Challenge
Rönesans Holding approached us to design a corporate catalog—a publication that would represent the scope and spirit of one of Türkiye’s most influential global companies.
What began as a standard brief soon evolved into something more layered. With so much ground to cover—industries, geographies, values, and vision—this wasn’t just about compiling information. It was about shaping a narrative that could carry meaning, reflect ambition, and inspire trust.
Goal
Through an extended, collaborative process, we worked closely with the Rönesans team to develop a publication that moved beyond conventional formats.
The final result was a carefully designed book that combined architectural clarity with editorial depth—balancing structured layouts, original photography, and thoughtful content that revealed not just what Rönesans does, but how and why.
After its completion, we carried the same visual and verbal tone into a series of supporting ad campaigns, print announcements, and internal materials—ensuring the brand voice we helped define resonated across channels.
Result
The completed book became more than a standard catalog—it emerged as a well-crafted, quietly effective communication tool that conveyed the company’s presence and perspective.
With a clear voice and steady rhythm, it offered a calm, accessible way to tell the Rönesans story. And through the follow-up materials, that voice continued to carry—simple, focused, and precisely enough.
A brand with many fronts—equally diverse communications.
