We built a brand where every paw print is welcome, and every detail feels like home.
Services
Client
PetCampus
Year
2019
Website
Challenge
PetCampus was designed as a warm, welcoming place where pets could stay, rest, and be cared for with love and attention.
When they approached us for a visual identity, it was clear that the brand needed to reflect more than just functionality—it needed to communicate comfort, trust, and genuine affection for animals. From the logo to the signage and wayfinding, every design touchpoint had to carry that same sense of care.
Goal
We started by designing a logo that captured the friendly, approachable nature of PetCampus—clean, soft, and full of personality.
Around that, we built a visual language that extended into the space: from directional signage to outdoor branding. The color palette, typography, and iconography were carefully chosen to reflect the space’s warmth, professionalism, and playfulness. Every element was crafted with the same attention and kindness the PetCampus team gives to every animal.
Result
The final identity feels less like a brand and more like a home. From the entrance signs to the smallest icons, every design decision helps communicate that this is a place built on trust and care—for both pets and their people.
