A familiar taste, reintroduced with warmth, rhythm, and everyday charm.
Services
Client
Year
Website
Challenge
Luna Kase Margarin had long been a quiet staple of the kitchen—part of countless meals and family traditions. But this time, the brand didn’t want to stay in the background.
It needed to reconnect with today’s audiences emotionally, to remind them not only of how Luna tastes, but how it feels. The film had to celebrate more than food—it had to celebrate shared time, inherited gestures, and the comfort of the everyday.
Goal
We crafted a commercial that explored the warmth passed from one generation to the next—from mother to daughter, from kitchen to table.
The tone was light, musical, familiar. With humor, movement, and the sensory cues of a lived-in home, Luna took its rightful place in the rhythm of domestic life—not just in recipes, but in routines and memories.
The goal wasn’t nostalgia—it was recognition.
Result
The spot resonated not because it introduced something new, but because it reminded viewers of something true.
Luna became more than a brand. It became the cupboard you opened as a child, the smell of cake in the air, the quiet joy of helping in the kitchen.
The film renewed the emotional trust in a product that had always been there—but hadn’t been spoken for in a while.
