We named the feeling, voiced the thrill, and launched with emotional horsepower.
Services
Client
Year
Website
Challenge
Borusan Otomotiv was opening a new authorized service location for BMW, MINI, and Land Rover—one that needed to offer more than technical expertise.
The goal was to introduce a name and campaign that would resonate emotionally with car enthusiasts, reflecting not just service, but the shared passion between driver and machine. In a category defined by precision, the real challenge was to create warmth.
Goal
We began by developing a strong and memorable name: Etkili Servis—meaning "effective service" in Turkish, but also hinting at emotional impact.
From there, we crafted the launch campaign, including creative direction, local media strategy, and a radio jingle that captured the sound and soul of automotive desire. The voiceover delivered the message like a love letter to driving: “Only you should touch it. And the one who shares your passion.”
Result
The name and jingle gave the brand a distinct identity, emotionally resonating with the target audience from day one.
Alongside the launch campaign and radio presence, a tailored website was designed to extend the brand’s clarity and warmth into the digital realm—creating a seamless experience from first impression to first appointment.
Etkili Servis launched as a brand that reflects Borusan’s high standards while speaking with a voice all its own—on-air, online, and on the ground.
