A decade of insight, strategy, design—and just a bit we can actually show.
Challenge
Management Centre Türkiye (MCT) has long been one of Türkiye’s leading names in organizational development and human resources consultancy.
With a diverse portfolio of services ranging from executive education to leadership summits, MCT operates in a space where clarity, credibility, and consistency are everything. Over the course of more than ten years, we worked with MCT not just as a design partner, but as a creative extension of their thinking—translating dense content into purposeful visuals and crafting communication tools that made ideas stick. The real challenge? Much of the work was internal and built for client-specific programs—meaning most of what we created had to remain confidential.
Goal
Our collaboration covered nearly every aspect of visual communication: from corporate identity materials and training model graphics, to learning maps, certificates, event collateral, and a steady rhythm of targeted email campaigns.
We created design systems that supported executive education, internal development programs, and large-scale organizational learning initiatives.
And each year, we partnered with MCT to design and deliver the full visual identity, campaign messaging, and promotional materials for their flagship Marketing and Human Resources Summits—signature events that brought together thought leaders, executives, and innovators. These public-facing events became our opportunity to give MCT’s vision a bold and engaging voice—through stage visuals, print assets, digital presence, and integrated campaigns.
(And yes, those are the few things we’re actually allowed to show.)
Result
While most of the work we created with MCT lives behind the scenes—in learning journeys, internal presentations, and strategic alignment tools—its influence continues to ripple through Türkiye’s most forward-thinking organizations.
The summit campaigns, visible each year on a national stage, offer a glimpse into the style, care, and depth we brought to every piece.
This long-standing partnership is a testament to the power of trust, shared purpose, and the belief that design isn’t just about how things look—it’s about how knowledge travels, connects, and transforms.
A partnership built on trust, strategy, and designs that quietly did the heavy lifting.
