A Journey That Began with the Republic, Moving Forward—Together
Services
Client
Year
Website
Challenge
To mark the Republic’s centennial with a campaign that honors the past while embracing the future.
The goal was to create a narrative that was emotionally resonant, historically grounded, yet forward-looking. As Türkiye’s first private development and investment bank, TSKB has played a quiet but foundational role in the country’s transformation—a role that needed to be meaningfully and contemporarily told.
Goal
The desktop film opens with a powerful line: “A hundred years ago, we dreamed a dream. That dream was the Republic.”
Using softly blended, upward-moving archival images, the film builds a reflective yet uplifting visual story. While the film leans into emotional depth and historical continuity, the broader campaign adopted a more modern and refined visual language. Posters, digital banners, invitations, a commemorative logo, and flag designs all reflected this updated aesthetic, offering a contemporary expression of TSKB’s evolving vision.
Result
Together, the film and campaign repositioned TSKB not just as a financial institution, but as a long-standing partner in Türkiye’s development journey.
Through a blend of legacy and leadership, the message was clear: sustainability, inclusivity, and progress have always been part of the story—and they still are. The result was a voice that honors a century, and a brand ready for what comes next.
