Welcome to the Now — Strategic Narrative, Stage Design, and Full Production for GSK 2025 Cycle Meeting.
Client
Year
Website
Challenge
For 2025, the brief demanded a sharper focus: a business-driven narrative grounded in current realities.
With AI and emerging technologies reshaping how work is done, the future was no longer a concept—it was already here. The challenge was to position every employee not just as a participant, but as an active leader in this new era.
Goal
We designed the event as a continuous communication experience—from pre-meeting materials to post-meeting integration.
A strong keynote identity, film, visual system, and spatial design supported a clear message: every employee is a stakeholder in transformation. The staging echoed the tone—structured, focused, high-impact. All creative elements were crafted to reflect clarity, alignment, and momentum.
Result
The summit elevated the internal energy to a whole new level.
Positioned more like a leadership summit than a routine meeting, the experience empowered employees to reconnect with their capabilities—and to greet the future not as a concept, but as a present-day reality. Engagement was high, momentum was real, and transformation felt both personal and shared.
By the end, it was clear: the future hadn’t just arrived—it had been welcomed, understood, and claimed.