{"id":988973,"date":"2023-11-12T10:00:15","date_gmt":"2023-11-12T07:00:15","guid":{"rendered":"https:\/\/www.hausistanbul.com\/yepyeni-site\/?p=988973"},"modified":"2025-05-19T22:36:22","modified_gmt":"2025-05-19T19:36:22","slug":"ay-yapim-med-cezir","status":"publish","type":"post","link":"https:\/\/www.hausistanbul.com\/?p=988973","title":{"rendered":"Ay Yap\u0131m, Med Cezir"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"988973\" class=\"elementor elementor-988973\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3ba41da8 e-flex e-con-boxed e-con e-parent\" data-id=\"3ba41da8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-6719e36f vamtam-has-text-reveal-anim elementor-widget elementor-widget-heading\" data-id=\"6719e36f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Youth, longing, and the golden haze of summer\u2014captured in a visual rhythm that feels like music.<\/h2>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5076bf1f e-con-full e-flex e-con e-child\" data-id=\"5076bf1f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-1174d0d9 e-con-full e-flex e-con e-child\" data-id=\"1174d0d9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-5176981f elementor-widget elementor-widget-heading\" data-id=\"5176981f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Services<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-159f83c elementor-widget elementor-widget-heading\" data-id=\"159f83c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.hausistanbul.com\/?tag=key-art-design-adaptation\" rel=\"tag\">Key art design &amp; adaptation<\/a>, <a href=\"https:\/\/www.hausistanbul.com\/?tag=photography-direction\" rel=\"tag\">Photography Direction<\/a>, <a href=\"https:\/\/www.hausistanbul.com\/?tag=title-treatment-design\" rel=\"tag\">Title treatment design<\/a><\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-26d0c84b e-con-full e-flex e-con e-child\" data-id=\"26d0c84b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-5c44637 elementor-widget elementor-widget-heading\" data-id=\"5c44637\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Client<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-48df9476 elementor-widget elementor-widget-heading\" data-id=\"48df9476\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Ay Yap\u0131m, Med Cezir<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-162a7f64 e-con-full e-flex e-con e-child\" data-id=\"162a7f64\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-60a614c9 elementor-widget elementor-widget-heading\" data-id=\"60a614c9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Year<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-1df35c03 elementor-widget elementor-widget-heading\" data-id=\"1df35c03\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">2015<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-12b0bcac e-con-full e-flex e-con e-child\" data-id=\"12b0bcac\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-605595a elementor-widget elementor-widget-heading\" data-id=\"605595a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Website<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-301008c2 elementor-widget elementor-widget-button\" data-id=\"301008c2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/ayyapim.com\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"vamtamtheme- vamtam-theme-arrow-right-top\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">ayyapim.com<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-154d4dd8 e-flex e-con-boxed e-con e-parent\" data-id=\"154d4dd8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1d8a391d elementor-widget elementor-widget-image\" data-id=\"1d8a391d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_scale_effect&quot;:&quot;yes&quot;,&quot;motion_fx_scale_direction&quot;:&quot;in-out&quot;,&quot;motion_fx_scale_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:2,&quot;sizes&quot;:[]},&quot;motion_fx_scale_range&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:14,&quot;end&quot;:70}},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;],&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1777\" height=\"724\" src=\"https:\/\/www.hausistanbul.com\/wp-content\/uploads\/2025\/04\/medcezir_season2.jpg\" class=\"attachment-full size-full wp-image-988975\" alt=\"\" srcset=\"https:\/\/www.hausistanbul.com\/wp-content\/uploads\/2025\/04\/medcezir_season2.jpg 1777w, https:\/\/www.hausistanbul.com\/wp-content\/uploads\/2025\/04\/medcezir_season2-300x122.jpg 300w, https:\/\/www.hausistanbul.com\/wp-content\/uploads\/2025\/04\/medcezir_season2-1024x417.jpg 1024w, https:\/\/www.hausistanbul.com\/wp-content\/uploads\/2025\/04\/medcezir_season2-768x313.jpg 768w, https:\/\/www.hausistanbul.com\/wp-content\/uploads\/2025\/04\/medcezir_season2-1536x626.jpg 1536w\" sizes=\"(max-width: 1777px) 100vw, 1777px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5116fbd4 e-flex e-con-boxed e-con e-parent\" data-id=\"5116fbd4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4b057c38 e-con-full e-flex e-con e-child\" data-id=\"4b057c38\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-35d3204 elementor-widget elementor-widget-heading\" data-id=\"35d3204\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Challenge<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2901e827 e-con-full e-flex e-con e-child\" data-id=\"2901e827\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-3232eb90 vamtam-has-text-reveal-anim elementor-widget elementor-widget-heading\" data-id=\"3232eb90\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The second season of Medcezir brought a deeper emotional landscape for its characters, and with it, a need for a more refined and dramatic visual language.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-18b40616 elementor-widget elementor-widget-text-editor\" data-id=\"18b40616\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_opacity_effect&quot;:&quot;yes&quot;,&quot;motion_fx_opacity_range&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:14,&quot;end&quot;:40}},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;],&quot;motion_fx_opacity_direction&quot;:&quot;out-in&quot;,&quot;motion_fx_opacity_level&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]}}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Everything in the story had matured\u2014characters had grown, relationships had shifted. The key art had to reflect this transformation: preserving the original energy of the series while introducing a sense of emotional depth. On the surface, it needed to be bright and appealing\u2014but underneath, something more nuanced had to be felt.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-aa2b416 e-flex e-con-boxed e-con e-parent\" data-id=\"aa2b416\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-02bc5ca e-con-full e-flex e-con e-child\" data-id=\"02bc5ca\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-7f61d2f e-grid e-con-full e-con e-child\" data-id=\"7f61d2f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0431eef elementor-widget elementor-widget-image\" data-id=\"0431eef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"755\" height=\"1024\" src=\"https:\/\/www.hausistanbul.com\/wp-content\/uploads\/2025\/04\/ay_medcezir_vogue-03l-755x1024.jpg\" class=\"attachment-large size-large wp-image-988980\" alt=\"\" srcset=\"https:\/\/www.hausistanbul.com\/wp-content\/uploads\/2025\/04\/ay_medcezir_vogue-03l-755x1024.jpg 755w, https:\/\/www.hausistanbul.com\/wp-content\/uploads\/2025\/04\/ay_medcezir_vogue-03l-221x300.jpg 221w, https:\/\/www.hausistanbul.com\/wp-content\/uploads\/2025\/04\/ay_medcezir_vogue-03l-768x1042.jpg 768w, https:\/\/www.hausistanbul.com\/wp-content\/uploads\/2025\/04\/ay_medcezir_vogue-03l-1132x1536.jpg 1132w, https:\/\/www.hausistanbul.com\/wp-content\/uploads\/2025\/04\/ay_medcezir_vogue-03l.jpg 1415w\" sizes=\"(max-width: 755px) 100vw, 755px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2a68f6a elementor-widget elementor-widget-image\" data-id=\"2a68f6a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"675\" height=\"1024\" src=\"https:\/\/www.hausistanbul.com\/wp-content\/uploads\/2025\/04\/medcezir_medya-pano-675x1024.jpg\" class=\"attachment-large size-large wp-image-988981\" alt=\"\" srcset=\"https:\/\/www.hausistanbul.com\/wp-content\/uploads\/2025\/04\/medcezir_medya-pano-675x1024.jpg 675w, https:\/\/www.hausistanbul.com\/wp-content\/uploads\/2025\/04\/medcezir_medya-pano-198x300.jpg 198w, https:\/\/www.hausistanbul.com\/wp-content\/uploads\/2025\/04\/medcezir_medya-pano-768x1166.jpg 768w, https:\/\/www.hausistanbul.com\/wp-content\/uploads\/2025\/04\/medcezir_medya-pano.jpg 962w\" sizes=\"(max-width: 675px) 100vw, 675px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-32edd8e3 e-flex e-con-boxed e-con e-parent\" data-id=\"32edd8e3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-29603be2 e-con-full e-flex e-con e-child\" data-id=\"29603be2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-15f9a6ad elementor-widget elementor-widget-heading\" data-id=\"15f9a6ad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Goal<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-63dc7235 e-con-full e-flex e-con e-child\" data-id=\"63dc7235\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-5dc93efc vamtam-has-text-reveal-anim elementor-widget elementor-widget-heading\" data-id=\"5dc93efc\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">For the new season\u2019s promotional visuals, we first designed the tone and composition of the shoot. The goal was to capture a youthful spirit, but within a more grounded, emotionally layered visual structure. <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-484f6918 elementor-widget elementor-widget-text-editor\" data-id=\"484f6918\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_opacity_effect&quot;:&quot;yes&quot;,&quot;motion_fx_opacity_range&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:14,&quot;end&quot;:40}},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;],&quot;motion_fx_opacity_direction&quot;:&quot;out-in&quot;,&quot;motion_fx_opacity_level&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]}}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>The photography sessions took place in a warm, vibrant, and collaborative atmosphere with the cast and crew\u2014an energy that translated directly into the images. The resulting key art embodied the emotional shift from summer to autumn. Paired with a newly developed title treatment and tailored adaptations for multiple platforms, the campaign maintained both visual and emotional coherence across all materials.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-efc6782 e-flex e-con-boxed e-con e-parent\" data-id=\"efc6782\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f7f251c elementor-widget elementor-widget-image\" data-id=\"f7f251c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.hausistanbul.com\/wp-content\/uploads\/2025\/04\/medcezir_billboard-1024x683.jpg\" class=\"attachment-large size-large wp-image-988985\" alt=\"\" srcset=\"https:\/\/www.hausistanbul.com\/wp-content\/uploads\/2025\/04\/medcezir_billboard-1024x683.jpg 1024w, https:\/\/www.hausistanbul.com\/wp-content\/uploads\/2025\/04\/medcezir_billboard-300x200.jpg 300w, https:\/\/www.hausistanbul.com\/wp-content\/uploads\/2025\/04\/medcezir_billboard-768x512.jpg 768w, https:\/\/www.hausistanbul.com\/wp-content\/uploads\/2025\/04\/medcezir_billboard-1536x1024.jpg 1536w, https:\/\/www.hausistanbul.com\/wp-content\/uploads\/2025\/04\/medcezir_billboard-2048x1365.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c41cfe4 e-flex e-con-boxed e-con e-parent\" data-id=\"c41cfe4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-c160ad9 e-con-full e-flex e-con e-child\" data-id=\"c160ad9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-9896fb3 elementor-widget elementor-widget-heading\" data-id=\"9896fb3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Result<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0695ecb e-con-full e-flex e-con e-child\" data-id=\"0695ecb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-e71b78f vamtam-has-text-reveal-anim elementor-widget elementor-widget-heading\" data-id=\"e71b78f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">A single frame to hold emotion, memory, and time.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2277d18 elementor-widget elementor-widget-text-editor\" data-id=\"2277d18\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_opacity_effect&quot;:&quot;yes&quot;,&quot;motion_fx_opacity_range&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:14,&quot;end&quot;:40}},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;],&quot;motion_fx_opacity_direction&quot;:&quot;out-in&quot;,&quot;motion_fx_opacity_level&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]}}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>The visual identity for the second season successfully captured the tonal evolution of the show and the emotional growth of its characters. The key art became more than a promotional tool\u2014it offered a visual narrative that resonated with the audience. Throughout the campaign, the designs managed to hold <em data-start=\"1621\" data-end=\"1631\">Medcezir<\/em>\u2019s energy and quiet melancholy together in a single frame.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0c77bf4 e-flex e-con-boxed e-con e-parent\" data-id=\"0c77bf4\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d1d5baa e-flex e-con-boxed e-con e-parent\" data-id=\"d1d5baa\" data-element_type=\"container\" data-e-type=\"container\" id=\"contacts\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6692f030 e-con-full e-flex e-con e-child\" data-id=\"6692f030\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-3b2042a1 elementor-widget elementor-widget-heading\" data-id=\"3b2042a1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">\u0130stanbul. 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Visual storytelling and design direction for the second season.<\/p>\n","protected":false},"author":1,"featured_media":988976,"comment_status":"closed","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[58,59,8],"tags":[74,72,75],"class_list":["post-988973","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ai","category-branding","category-portfolio","tag-key-art-design-adaptation","tag-photography-direction","tag-title-treatment-design"],"_links":{"self":[{"href":"https:\/\/www.hausistanbul.com\/index.php?rest_route=\/wp\/v2\/posts\/988973","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.hausistanbul.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.hausistanbul.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.hausistanbul.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.hausistanbul.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=988973"}],"version-history":[{"count":34,"href":"https:\/\/www.hausistanbul.com\/index.php?rest_route=\/wp\/v2\/posts\/988973\/revisions"}],"predecessor-version":[{"id":991876,"href":"https:\/\/www.hausistanbul.com\/index.php?rest_route=\/wp\/v2\/posts\/988973\/revisions\/991876"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.hausistanbul.com\/index.php?rest_route=\/wp\/v2\/media\/988976"}],"wp:attachment":[{"href":"https:\/\/www.hausistanbul.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=988973"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.hausistanbul.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=988973"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.hausistanbul.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=988973"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}