{"id":989473,"date":"2024-01-25T10:00:04","date_gmt":"2024-01-25T07:00:04","guid":{"rendered":"https:\/\/www.hausistanbul.com\/yepyeni-site\/?p=989473"},"modified":"2025-05-11T12:26:08","modified_gmt":"2025-05-11T09:26:08","slug":"vk","status":"publish","type":"post","link":"https:\/\/www.hausistanbul.com\/?p=989473","title":{"rendered":"VK"},"content":{"rendered":"\t\t
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We shaped a legacy into a modern brand\u2014clear, durable, and built to go global.<\/h2>\t\t\t\t<\/div>\n\t\t
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Services<\/h6>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\tArt Direction<\/a>, Branding<\/a>, Strategy<\/a>, Website Design<\/a><\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Client<\/h6>\t\t\t\t<\/div>\n\t\t\t\t
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Year<\/h6>\t\t\t\t<\/div>\n\t\t\t\t
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Website<\/h6>\t\t\t\t<\/div>\n\t\t\t\t
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Challenge<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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With nearly 60 years of expertise in producing mattress machinery for some of the world\u2019s leading manufacturers, Veysel K\u00fct\u00fckl\u00fc was already a respected name in the industry.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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But the brand lacked a contemporary, globally recognizable presence. As their business continued to grow internationally, they needed a new identity\u2014one that would simplify communication, reflect their engineering excellence, and establish a clear, confident voice in a competitive market.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\"vk_kurumsal-rehber3\"<\/figure><\/div>
\"vk_kurumsal-rehber2\"<\/figure><\/div>
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Goal<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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We began by creating a new name\u2014VK, a bold, clean abbreviation designed for global use and instant recall.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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From there, we developed a visual identity system: logo, typography, brand colors, and corporate collateral. We also directed a full reshoot of the machines and their parts, bringing technical precision and polish to the imagery. For international fairs and trade shows, we designed a set of striking, smart campaign visuals that conveyed VK\u2019s core brand message: reliability, performance, and lasting engineering.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Result<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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The new identity elevated VK\u2019s international presence with a look that feels both rooted and relevant. Across every touchpoint\u2014from trade fair visuals to product photography and digital assets\u2014the brand now communicates with clarity, confidence, and technical sophistication.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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This transformation not only improved first impressions but also reinforced trust among long-time partners and new prospects alike. With a visual language as durable as their machines, VK now stands stronger in the global market, equipped with a cohesive and lasting identity that reflects the engineering precision they\u2019ve built their legacy on.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\"vk_interzum-vitrinler-02-1\"<\/figure><\/div>
\"vk_interzum-vitrinler-02-2\"<\/figure><\/div>
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\u0130stanbul. Amsterdam.<\/div>\t\t\t\t<\/div>\n\t\t\t\t
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Stories of US<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Subscribe to our Newsletter<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\u00a9 HAUS 2012-2025<\/a><\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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