{"id":992820,"date":"2023-11-24T10:10:33","date_gmt":"2023-11-24T07:10:33","guid":{"rendered":"https:\/\/www.hausistanbul.com\/yepyeni-site\/?p=992820"},"modified":"2025-05-19T22:39:02","modified_gmt":"2025-05-19T19:39:02","slug":"marketing-turkiye-bigp","status":"publish","type":"post","link":"https:\/\/www.hausistanbul.com\/?p=992820","title":{"rendered":"Marketing T\u00fcrkiye, BigP"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"992820\" class=\"elementor elementor-992820\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3ba41da8 e-flex e-con-boxed e-con e-parent\" data-id=\"3ba41da8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-6719e36f vamtam-has-text-reveal-anim elementor-widget elementor-widget-heading\" data-id=\"6719e36f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Designing the Bold New Face of Procurement\u2014BigP Summit Branding for Marketing T\u00fcrkiye<\/h2>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5076bf1f e-con-full e-flex e-con e-child\" data-id=\"5076bf1f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-1174d0d9 e-con-full e-flex e-con e-child\" data-id=\"1174d0d9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-5176981f elementor-widget elementor-widget-heading\" data-id=\"5176981f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Services<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-159f83c elementor-widget elementor-widget-heading\" data-id=\"159f83c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.hausistanbul.com\/?tag=animation-and-story-driven-visual-design\" rel=\"tag\">Animation and story-driven visual design<\/a><\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-26d0c84b e-con-full e-flex e-con e-child\" data-id=\"26d0c84b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-5c44637 elementor-widget elementor-widget-heading\" data-id=\"5c44637\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Client<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-48df9476 elementor-widget elementor-widget-heading\" data-id=\"48df9476\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Marketing T\u00fcrkiye<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-162a7f64 e-con-full e-flex e-con e-child\" data-id=\"162a7f64\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-60a614c9 elementor-widget elementor-widget-heading\" data-id=\"60a614c9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Year<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-1df35c03 elementor-widget elementor-widget-heading\" data-id=\"1df35c03\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">2016<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-12b0bcac e-con-full e-flex e-con e-child\" data-id=\"12b0bcac\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-605595a elementor-widget elementor-widget-heading\" data-id=\"605595a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Website<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-301008c2 elementor-widget elementor-widget-button\" data-id=\"301008c2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.marketingturkiye.com.tr\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"vamtamtheme- vamtam-theme-arrow-right-top\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">marketingturkiye.com.tr<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-154d4dd8 e-flex e-con-boxed e-con e-parent\" data-id=\"154d4dd8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1d8a391d elementor-widget elementor-widget-image\" data-id=\"1d8a391d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_scale_effect&quot;:&quot;yes&quot;,&quot;motion_fx_scale_direction&quot;:&quot;in-out&quot;,&quot;motion_fx_scale_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:2,&quot;sizes&quot;:[]},&quot;motion_fx_scale_range&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:14,&quot;end&quot;:70}},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;],&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1920\" height=\"999\" src=\"https:\/\/www.hausistanbul.com\/wp-content\/uploads\/2023\/11\/haus_BigP_marketing_turkiye_04.jpg\" class=\"attachment-full size-full wp-image-992822\" alt=\"\" srcset=\"https:\/\/www.hausistanbul.com\/wp-content\/uploads\/2023\/11\/haus_BigP_marketing_turkiye_04.jpg 1920w, https:\/\/www.hausistanbul.com\/wp-content\/uploads\/2023\/11\/haus_BigP_marketing_turkiye_04-300x156.jpg 300w, https:\/\/www.hausistanbul.com\/wp-content\/uploads\/2023\/11\/haus_BigP_marketing_turkiye_04-1024x533.jpg 1024w, https:\/\/www.hausistanbul.com\/wp-content\/uploads\/2023\/11\/haus_BigP_marketing_turkiye_04-768x400.jpg 768w, https:\/\/www.hausistanbul.com\/wp-content\/uploads\/2023\/11\/haus_BigP_marketing_turkiye_04-1536x799.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5116fbd4 e-flex e-con-boxed e-con e-parent\" data-id=\"5116fbd4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4b057c38 e-con-full e-flex e-con e-child\" data-id=\"4b057c38\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-35d3204 elementor-widget elementor-widget-heading\" data-id=\"35d3204\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Challenge<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2901e827 e-con-full e-flex e-con e-child\" data-id=\"2901e827\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-3232eb90 vamtam-has-text-reveal-anim elementor-widget elementor-widget-heading\" data-id=\"3232eb90\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">When Marketing T\u00fcrkiye came to us with the idea of a brand-new summit focused on procurement and supply chain management, we knew it needed more than a conventional look<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-18b40616 elementor-widget elementor-widget-text-editor\" data-id=\"18b40616\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_opacity_effect&quot;:&quot;yes&quot;,&quot;motion_fx_opacity_range&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:14,&quot;end&quot;:40}},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;],&quot;motion_fx_opacity_direction&quot;:&quot;out-in&quot;,&quot;motion_fx_opacity_level&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]}}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>The goal was to create a standout event with international reach\u2014one that would speak directly to high-level professionals and industry leaders. The summit\u2019s name, \u201cBigP,\u201d hinted at something ambitious. It was our job to give that letter a presence as big as the ideas behind it.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-639f01b e-con-full e-flex e-con e-child\" data-id=\"639f01b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-fc489a6 e-con-full e-flex e-con e-child\" data-id=\"fc489a6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-32edd8e3 e-flex e-con-boxed e-con e-parent\" data-id=\"32edd8e3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-29603be2 e-con-full e-flex e-con e-child\" data-id=\"29603be2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-15f9a6ad elementor-widget elementor-widget-heading\" data-id=\"15f9a6ad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Goal<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-63dc7235 e-con-full e-flex e-con e-child\" data-id=\"63dc7235\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-5dc93efc vamtam-has-text-reveal-anim elementor-widget elementor-widget-heading\" data-id=\"5dc93efc\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">We began by building a strong visual identity\u2014centered around a striking, architectural \u201cP\u201d symbol designed to evoke strength, forward motion, and clarity.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-484f6918 elementor-widget elementor-widget-text-editor\" data-id=\"484f6918\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_opacity_effect&quot;:&quot;yes&quot;,&quot;motion_fx_opacity_range&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:14,&quot;end&quot;:40}},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;],&quot;motion_fx_opacity_direction&quot;:&quot;out-in&quot;,&quot;motion_fx_opacity_level&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]}}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>The design system extended across multiple applications: the summit logo, posters, mailings, digital banners, print advertisements, and internal presentation templates. The graphic style was bold but minimal, black-and-white with a punch of red, reflecting the seriousness of the industry while staying visually fresh and modern.<\/p><p><br \/>The headline \u201cThere\u2019s a bigger P now\u201d served as the creative hook, instantly linking the name of the summit with a shift in mindset\u2014ambition, scale, and transformation.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4065dd32 e-flex e-con-boxed e-con e-parent\" data-id=\"4065dd32\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-41078d89 e-con-full e-flex e-con e-child\" data-id=\"41078d89\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9677616 elementor-widget elementor-widget-image\" data-id=\"9677616\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1530\" height=\"1074\" src=\"https:\/\/www.hausistanbul.com\/wp-content\/uploads\/2023\/11\/haus_BigP_marketing_turkiye_05.jpg\" class=\"attachment-1536x1536 size-1536x1536 wp-image-992824\" alt=\"\" srcset=\"https:\/\/www.hausistanbul.com\/wp-content\/uploads\/2023\/11\/haus_BigP_marketing_turkiye_05.jpg 1530w, https:\/\/www.hausistanbul.com\/wp-content\/uploads\/2023\/11\/haus_BigP_marketing_turkiye_05-300x211.jpg 300w, https:\/\/www.hausistanbul.com\/wp-content\/uploads\/2023\/11\/haus_BigP_marketing_turkiye_05-1024x719.jpg 1024w, https:\/\/www.hausistanbul.com\/wp-content\/uploads\/2023\/11\/haus_BigP_marketing_turkiye_05-768x539.jpg 768w\" sizes=\"(max-width: 1530px) 100vw, 1530px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-52a13d3 e-flex e-con-boxed e-con e-child\" data-id=\"52a13d3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5189f570 e-con-full e-flex e-con e-child\" data-id=\"5189f570\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-26a54f27 elementor-widget elementor-widget-heading\" data-id=\"26a54f27\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Result<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b3ea1ae e-con-full e-flex e-con e-child\" data-id=\"b3ea1ae\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-52471c72 vamtam-has-text-reveal-anim elementor-widget elementor-widget-heading\" data-id=\"52471c72\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The BigP identity gave the summit a visual signature that felt confident, fresh, and unmistakably professional.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-46bbb03a elementor-widget elementor-widget-text-editor\" data-id=\"46bbb03a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_opacity_effect&quot;:&quot;yes&quot;,&quot;motion_fx_opacity_range&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:14,&quot;end&quot;:40}},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;],&quot;motion_fx_opacity_direction&quot;:&quot;out-in&quot;,&quot;motion_fx_opacity_level&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]}}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"\" data-start=\"1310\" data-end=\"1663\">The campaign brought energy to what is often a sober subject matter and successfully attracted attention across print, digital, and live channels.<\/p><p data-start=\"1310\" data-end=\"1663\">We worked to position BigP as a high-impact hub where strategy, innovation, and industry intelligence converge.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2969defe e-flex e-con-boxed e-con e-child\" data-id=\"2969defe\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-3c7b1c5 e-con-full e-flex e-con e-child\" data-id=\"3c7b1c5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-a9cd8c5 e-con-full e-flex e-con e-child\" data-id=\"a9cd8c5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5ebb3b95 e-flex e-con-boxed e-con e-parent\" data-id=\"5ebb3b95\" data-element_type=\"container\" data-e-type=\"container\" id=\"contacts\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-7f2b9c41 e-con-full e-flex e-con e-child\" data-id=\"7f2b9c41\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-6a019efb elementor-widget elementor-widget-heading\" data-id=\"6a019efb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">\u0130stanbul. 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